Research
Bek Wa Goro is a Doctoral Scholar at the Bartlett School of Architecture, University College London. His research in Architectural Space and Computation has led to his development of Production Architecture, a framework for expressing complex narrative concepts in immersive productions.
The Advent of AI
Introduction
Developments in immersive media have demonstrated a substantial disparity between the multi-sensory experiences envisioned by creators and the fragmented methodologies currently employed in their production. Existing techniques—predominantly reliant on conventional screenplays and elementary previsualisation—fail to capture the intricate dynamics of immersive storytelling. Consequently, audience engagement is constrained, and narratives frequently lack the cohesion necessary to maximise their impact. This has been further compounded by developments in Artificial Intelligence, which, while offering unprecedented tools for content generation and interaction, have also highlighted the inadequacies of traditional workflows to fully integrate and leverage these advanced capabilities within immersive environments.
Research Area
This doctoral research introduces a novel framework termed Production Architecture, which reconfigures production processes in immersive media—specifically within the context of Hyper Immersive Reality—through the application of architectural principles. The framework integrates physical staging, meticulously orchestrated sensory cues, and digital elements to establish a cohesive immersive environment. Within this model, participants shift from passive spectators to active co-creators, engaging with the narrative in a manner that resonates both physically and emotionally. The primary aim of this study is to enhance immersive experiences and to provide the foundation for a more integrated and standardised model in the creation of multisensory, participant-driven performances. By offering a robust conceptual and operational framework that marries precise spatial design with interactive storytelling, this research repositions narrative as an evolving phenomenon enriched by active audience participation. In so doing, it not only seeks to advance theoretical and practical understanding of immersive media production but also provides a basis for future innovation in the design of dynamically engaging, multisensory experiences.
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